The Intellectual Property Strategy Promotion Office of the Cabinet Office solicited movies that would convey the charm of Japan overseas as part of the “Cool Japan Strategy” initiative. On March 9th, the winners of the CJPF Award 2023 were announced, and the PR video for TIMELESS YUKIGUNI was awarded the Grand Prix in the movie category.
Comment from the Jury Chair:
This ambitious work portrays not only the “beauty” but also the “severity” of the snow country in its world view when expressing luxury accommodations. Through this contrast, it expresses the essence of Japan’s unique beauty. As a video, it is outstanding in the way it captivates the viewer slowly and carefully, drawing them into the world of the snow country.