Discover a collection of luxury ryokans offering authentic cultural experiences and serene retreats. Nestled in pristine natural surroundings, each property combines stunning architecture, rejuvenating hot springs, and private comfort. Immerse yourself in rich local heritage while enjoying the perfect balance of cultural connection and tranquil relaxation in Japan’s timeless Snow Country.

Embark on a culinary adventure in YUKIGUNI, where seasonal cuisine and local wisdom come alive. Explore traditions through mushroom foraging, doma cooking, or sake pairing, guided by locals in breathtaking landscapes. Each experience connects you to the rich culture of living with snow, offering unforgettable flavors and valuable insights.

Embark on a 4-day exploration of YUKIGUNI, an undiscovered Japanese region. Begin in historic Shiozawa, renowned for its weaving heritage, breweries, and medieval townscape. Savor local cuisine at a refined ryokan or learn from culinary masters. Encounter breathtaking nature, world-class contemporary art, and unwind in carefully chosen TIMELESS YUKIGUNI luxury inns.

Experience Japan’s Snow Country Trail with our guided eco tour, featuring hiking, e-biking, cultural insights, and sustainable lodging. Suitable for beginners, the tour includes travel by e-bikes and local trains, starts in Minakami’s UNESCO Biosphere Reserve, and explores Niigata’s Uonuma region. Your participation supports trail preservation and the local community.