We have carefully selected a selection of small luxury inns that offer both a comfortable stay and an authentic cultural experience. All the inns are surrounded by a rich natural environment, with stunning architectural spaces and Onsen (hot springs).

The Echigo-Tsumari Art Field is so vast that it is impossible to visit it all in one day, but we have selected some of our favourites. This is a full day tour with an experienced guide to immerse you in nature and contemporary art.

The gastronomy of the snow country reflects the climate and the wisdom of the people who live there. Let’s embark on an intellectual adventure of gastronomy.

YUKIGUNI is only 70 minutes away from Tokyo, but has a different lifestyle and culture from Tokyo and Kyoto. Here you will find travel ideas that will enrich your life through unique experiences.

This tour will cover a section of the 307km long Snow Country Trail, with stays in environmentally sustainable eco lodges. It is easy even for trekking beginners, as it is not just a walking tour, but also involves travel by e-bikes and local trains.