Snow Country (YUKIGUNI) offers a variety of unique, delicious rice bowls. Minamiuonuma’s Majidon campaign presents 48 special bowls, while Yuzawa and Minakami highlight fresh seafood options. Tokamachi and Tsunan feature savory pork dishes. All are served over prized local Koshihikari rice, showcasing authentic flavors, seasonal ingredients, and regional culinary traditions.
Experience YUKIGUNI by bike before the snow falls. Rent e-bikes, explore quiet villages, discover hidden hot springs, and enjoy scenic routes through beech forests, art installations, and river terraces. Ride from town to town, savor local cuisine, visit museums, and even sample sake. It’s an unforgettable blend of nature, culture, and relaxation.
Only 70 minutes from Tokyo, Echigo-Yuzawa station’s Onsen Street offers a tourism center, shops, eateries, and footbaths. Enjoy local specialties like soba and sushi, visit the Yukigunikan Museum, and explore nearby Yuzawa Kogen for scenic views, skiing, or fall colors. Relax in hot springs or stay at traditional ryokans.
Once a quiet onsen village in Kawabata’s “Snow Country,(YUKIGUNI)” Yuzawa and its surroundings now thrive as global tourist spots. Press coverage, foreign visitors, ski mania, and adventure tourism mark ongoing changes. With climate shifts and geothermal initiatives on the horizon, YUKIGUNI embodies both Japan’s heritage and a sustainable future.
Japan’s ancient Jomon culture, thriving over 10,000 years ago, is gaining global interest. Known for egalitarian communities that coexisted with nature, their distinctive pottery and artifacts fascinate researchers and museum-goers worldwide. Comparing Jomon with other early societies inspires us to embrace sustainable living and preserve natural environments for future generations.
Local tourism leaders in Japan’s Snow Country discuss preserving traditions, nurturing sustainable cuisine, protecting nature, and celebrating Jomon roots. They highlight onsen culture, evolving culinary practices, and intergenerational cooperation. Emphasizing responsible tourism and environmental stewardship, they hope to pass down a thriving, rich, and sustainable Snow Country to future generations.
Foreigners living in Japan’s Snow Country share their experiences adapting to local life, traditions, and nature. They highlight seasonal activities like skiing, cultural events, community support, and the region’s unique food and environment. Despite initial challenges like language barriers, they embrace the area’s welcoming spirit, sustainability, and close-knit community lifestyle.
The Tsunan Snow Festival, also known as the Skylantern Festival, turns a quiet rural town into a lively winter celebration. Visitors enjoy local specialties, sake, music, dance performances, sledding, and art installations. The highlight is sending thousands of lanterns into the sky, creating a magical, memorable experience in Japan’s Snow Country.
Snow Country’s sake scene is evolving as global interest grows. Visitors can explore various breweries, taste rare varieties like nigori and doburoku, and pair sake with unexpected foods. With improved export quality, young drinkers worldwide enjoy new flavors. Tours, tastings, museums, and ancient brewing methods offer a deeper appreciation of YUKIGUNI’s sake heritage.
Every February 11th in Uonuma City, the Hanamizu Iwai Festival revives a traditional snow ceremony wishing for healthy children. Grooms endure freezing water, local performers drum and dance, and visitors enjoy food stalls, mochi, and cultural traditions. This once-banned ritual now attracts travelers seeking authentic rural festivities in Snow Country.
The Yukigunikan museum in Yuzawa offers an in-depth look at Yasunari Kawabata’s Snow Country. Visitors discover the novel’s origins, view Kawabata’s personal artifacts, and explore exhibits on local history and culture, from Jomon-era relics to a traditional geisha’s home. These galleries reveal the real-life world behind Snow Country.
Just 70 minutes from Tokyo, YUKIGUNI offers abundant “Japow” for skiers and snowboarders. The nearby GALA resort, accessible by bullet train, is perfect for day trips. Beginners or experts find suitable slopes, English lessons, and unique winter activities like airboarding. Stay longer, explore various resorts, and enjoy Japan’s natural snowfall.
Savor Japan’s sauna boom amid Snow Country’s natural beauty. Unwind in luxurious, family-friendly retreats like Mooska de Stuben or soak at scenic spots like Gala no Yu. Enjoy eco-lodge stays at Ryugon, workcation-friendly Souq, or unique glamping at Doai Village. Many local accommodations now offer saunas, snow baths, and amenities.
Explore the unique winter culture of YUKIGUNI, Japan’s Snow Country. From ancient Jomon traditions and snow-covered forests to sustainable eco-lodges and local cuisine, YUKIGUNI blends natural beauty with rich history. Experience snowshoe tours, preserved food traditions, and vibrant festivals. Discover how this region continues to thrive, preserving its heritage for future generations.
Experience YUKIGUNI’s rich preserved food culture. Discover traditional pickles like nozawana and kirizai-don, visit eco-lodges using sustainable methods, and enjoy local specialties at unique ski areas and historic pickle shops. YUKIGUNI blends heritage and innovation, offering delicious, healthy preserved cuisine for every visitor.
Stay with your pets in YUKIGUNI’s welcoming hotels. Enjoy Daikokukan’s dedicated pet ryokan with play areas and dog onsens, Angel Grandia’s Wanderful pet hotel offering spacious accommodations, and Hotel New Greenpia’s cozy pet-friendly rooms. Experience comfortable stays and explore the beautiful snowy landscapes together with your furry friends.
Discover the wonders of onsen in YUKIGUNI, home to over 70 hot springs across Niigata, Nagano, and Gunma. From healing sulfur baths to rare radium springs, each onsen offers unique minerals, health benefits, and history. Visit iconic locations like Matsunoyama Onsen or Takahan, where tradition meets relaxation. Explore Snow Country’s timeless onsen culture today!
Experience Japan’s stunning autumn foliage in YUKIGUNI. From vibrant maple leaves to picturesque mountain landscapes, our region offers breathtaking fall colors. Explore scenic spots like the Echigo-Yuzawa area and the stunning views from the Joetsu Shinkansen bullet train. Enjoy hiking trails, onsen relaxation, and delicious local cuisine amidst the autumn beauty. Plan your unforgettable fall getaway today!
Embark on a culinary journey through YUKIGUNI, Japan’s Snow Country, and savor its renowned soba noodles. Experience the unique flavors of locally-grown buckwheat, crafted into various soba dishes. Explore charming restaurants and discover the artistry and tradition behind this regional specialty. From classic styles to innovative creations, a soba adventure awaits in YUKIGUNI.
Savor the exquisite taste of Koshihikari rice, the jewel of YUKIGUNI. Grown in the pristine environment of Japan’s Snow Country, this premium rice is renowned for its exceptional flavor and texture. Learn about its cultivation and unique characteristics, and experience the culinary artistry that elevates Koshihikari to a celebrated delicacy. Taste the difference of YUKIGUNI’s finest rice.
Discover Agricore Echigo Winery, nestled in the heart of YUKIGUNI’s stunning landscape. Experience award-winning wines crafted from locally-grown grapes, reflecting the unique terroir of Japan’s Snow Country. Enjoy wine tasting, tours of the vineyard, and stunning views, creating a memorable wine country experience. Sample the flavors of YUKIGUNI’s vineyards.
Explore the rich history of YUKIGUNI through its ancient temples and shrines. Visit the 1,300-year-old Untoan, famous for its treasure hall and zen meditation lessons, Kankoji with its legendary miso, and Mt. Hakkai’s sacred shrines surrounded by breathtaking nature. Each site offers a unique blend of history, culture, and tranquility.
Enjoy a workcation in Japan’s Snow Country. Utilize coworking spaces at the Tourist Information Center, connect at Souq’s international hubs, relax at Kura Cafe and Asto’s creative spaces. Stay at eco-lodges with themed packages. Combine productive work environments with Snow Country’s stunning nature and rich cultural experiences.
Explore Yukiguni’s 300km+ hiking trails, managed by Snow Country Trails (SCT). Discover diverse routes, from beginner-friendly Mt. Sakado with its historical sites to advanced climbs like Echigo-Komagatake. SCT offers hiker support, including water refills and discounts, and promotes guided tours. Plan your adventure with detailed maps and safety precautions, experiencing the region’s stunning nature and cultural heritage.
Experience unique Japanese farmhouses (kominka) in Japan’s snow country. Stay in renovated historic buildings offering modern comforts, Michelin-starred cuisine, and stunning mountain views. Choose from various options, including family-friendly accommodations, a manor house perfect for group stays, and art-filled kominka. Enjoy onsen, saunas, and authentic rural experiences.
Discover Snow Country’s natural beauty, history, and culture through guided tours. Trek through Tokamachi’s tanada rice terraces, learn from locals, and enjoy seasonal hiking, regional foods, and onsen relaxation. Explore Edo-era mountain roads, savor koshihikari rice, taste pickles, and encounter ancient Jomon heritage. Experience Japan’s rich traditions amid green landscapes.
Discover Yukiguni’s vibrant summer festival season, featuring late-night firefly gatherings, sacred mountain ceremonies, the world-renowned Fuji Rock Festival, centuries-old Buddhist celebrations, spectacular fireworks, and lively cultural parades. From tranquil firefly villages to energetic music venues and ancient traditions, each event highlights authentic local customs, natural beauty, and unforgettable experiences.
Experience Bijinbayashi Forest year-round, featuring century-old beech trees thriving under Snow Country’s seasonal changes. Enjoy cool summers, vivid autumn leaves, and a snowy winter wonderland. Explore easy trails, spot wildlife, join guided tours, cycle the area, and savor local produce. Nearby attractions include Matsunoyama Onsen and the Kyororo science museum.
Discover the diverse museums of YUKIGUNI, showcasing art, history, and nature. Highlights include Yasuo Toyama’s Wildflower Museum, the nostalgic Time Capsule Museum, and the Tenichi Museum’s eclectic art collection. Explore Tomioka White Museum’s snow-inspired works and the immersive Echigo-Tsumari Art Triennale sites. Each offers unique cultural experiences amidst stunning landscapes.
Experience Snow Country like never before on a cycling and vegetable-picking tour in Yuzawa. Ride e-bikes through scenic mountains, gather fresh sansai (wild mountain vegetables), and enjoy a traditional cookout featuring tempura and miso soup. Perfect for nature lovers, this tour blends outdoor adventure with Snow Country’s rich food culture.
Experience the beauty of cherry blossoms in YUKIGUNI, where sakura blooms later than in Tokyo. Explore breathtaking spots like Minamiuonuma’s Sakado Castle and Nakago’s snow-covered blossoms. Visit Tokamachi’s rice terraces, Suwakyo Gorge, and hidden gems like Kamakura Sakura Hills. Enjoy scenic views, rare flowers, and serene landscapes in this unique spring destination.
Discover the fascinating myths and legends of Snow Country, including tales of the Yuki Otoko (Japan’s snowman), the spiritual power of Abbot Hokko, and the mysterious Dragon Cave on Mt. Naeba. From heroic bears to weaving rituals, these stories reveal the deep cultural and historical roots of this unique region.
Discover the fascinating myths and legends of Snow Country, including tales of the Yuki Otoko (Japan’s snowman), the spiritual power of Abbot Hokko, and the mysterious Dragon Cave on Mt. Naeba. From heroic bears to weaving rituals, these stories reveal the deep cultural and historical roots of this unique region.
Snow Country offers thrilling winter experiences just 70 minutes from Tokyo. At Matsunoyama Onsen Snow Park, you can try unique activities like airboarding, snow cycling, and camping amidst serene snow-covered landscapes. Ideal for all skill levels, the park also features scenic views, local wildlife, and nearby onsen for a relaxing end to your adventure.
YUKIGUNI offers unique sweets that reflect its rich history and culture. From the refreshing minty hakkato of Minamiuonuma to the popular Husky Gelato made with local ingredients, and Doki Monaka inspired by Jomon pottery, these treats are one-of-a-kind. Don’t miss the iconic sasadango, a fragrant rice dumpling wrapped in bamboo leaves!
Discover breathtaking autumn views in Yuzawa’s Naeba area with the Dragondola, Japan’s longest gondola ride. Enjoy a 30-minute journey over 5,500 meters of vibrant foliage, serene trails, and wildlife. Accessible via the Tashiro ski area, this family-friendly adventure includes hiking, cycling, and delicious local dining options. Tours and transportation available for convenience!
Experience the breathtaking koyo season in Snow Country with unique attractions like Takigumo, the “Cloud Waterfall” in Uonuma City. Best seen at daybreak from Shiori Mountain Pass, this natural phenomenon resembles a waterfall of clouds rising from the valley. Enhance your trip with nearby onsen, hiking trails, and traditional ryokan stays.
Explore the Yuzawa 100 Kannon Trail, a scenic hiking course showcasing nature and history in Snow Country. Accessible from Echigo-Yuzawa Station, the trail features unique Kannon statues, lush beech forests, and cultural landmarks. Perfect for hikers and pilgrims alike, this serene journey offers stunning views and a deeper connection to YUKIGUNI’s heritage.
Explore YUKIGUNI’s growing craft beer scene alongside its renowned sake tradition. Visit Tsumari Brewing for unique local flavors like Soba Ale, Tsukiyono Beer for award-winning all-malt brews at Vidro Park, and Octone Brewing’s welcoming taproom in Minakami. Each brewery highlights local ingredients, traditions, and the stunning natural beauty of YUKIGUNI.
Experience the world-famous Fuji Rock Festival, Japan’s largest outdoor music event, held annually at Mt. Naeba in Yuzawa. Enjoy performances from over 100 global and Japanese artists across nine stages in a stunning natural setting. With eco-friendly initiatives, diverse food options, family-friendly activities, and nearby onsen, Fuji Rock offers an unforgettable summer experience in YUKIGUNI.
Discover the Echigo-Tsumari Art Triennale, Japan’s oldest and largest outdoor arts festival, showcasing stunning installations across six rural areas in Niigata. Immerse yourself in a blend of art and nature, explore iconic exhibits like the Tunnel of Light, and enjoy farm-to-table cuisine. Tours, accommodations, and special events make this a must-visit cultural experience.
Explore Doai Station, one of Japan’s deepest railway stations, located in the heart of YUKIGUNI. Known for its iconic 486-step staircase and ties to the novel Snow Country, Doai offers a blend of adventure, art, and relaxation. Visitors can enjoy hiking Mt. Tanigawa, local crafts, a cozy café, and luxury glamping at nearby Doai Village.
Experience YUKIGUNI’s eco-lodges, where luxury meets sustainability. These unique accommodations blend traditional Japanese hospitality with eco-friendly practices, offering farm-to-table dining, onsen baths powered by natural resources, and immersive cultural experiences. Discover the beauty of Snow Country, its rich history, and stunning nature—all just 70 minutes from Tokyo.
Experience the beauty of traditional Japanese kimono in YUKIGUNI, a region rich in textile history. Visit the Itsuwa Kimono Shop in Tokamachi to rent or purchase handmade kimono crafted from local silk. Discover kimono culture through guided fittings, modern trends, and exhibits at the Tokamachi City Museum, blending history with contemporary elegance.
Discover Bokushi Suzuki, the literary pioneer who introduced YUKIGUNI to the world through his book Snow Country Tales. This captivating work blends real-life accounts, folklore, and cultural insights, showcasing the hardships and beauty of Snow Country. Visit the Suzuki Bokushi Memorial Museum and Bokushi-dori to step back into his world and explore YUKIGUNI’s rich heritage.
Explore the unique charm of Japan’s izakaya, traditional pubs where food, drinks, and lively conversations come together. In YUKIGUNI, discover family-run izakaya offering local specialties like Tsumari Pork sashimi, kakuni doria, and culturally rich dishes like kirizai-don. Perfect for a relaxed evening, izakaya blend great food with authentic cultural experiences.
We have selected several videos showcasing activities and gastronomy events in Snow Country.
Discover YUKIGUNI’s famed Echigo Jofu cloth, a centuries-old textile crafted from ramie using traditional methods. Known for its beauty and durability, it undergoes a unique snow-bleaching process each winter. Designated as UNESCO Intangible Cultural Heritage, Echigo Jofu reflects the artistry and heritage of Snow Country. Experience its creation during winter tours.
Embark on a snowshoeing adventure in Daigenta Canyon, Yuzawa, and explore the pristine winter landscapes of Snow Country. This 2-hour guided tour includes snowshoeing through snowy trails, wildlife tracking, maple syrup tasting, and a soba-making class at Daigenta Studio. Suitable for all ages, it’s a unique way to experience YUKIGUNI’s natural beauty.
Explore the wonders of YUKIGUNI with a two-day winter tour showcasing its rich history, culture, and activities. Highlights include the Tokamachi City Museum, modern art at MonET, sake brewery tours, hidden onsen stays, zazen meditation, historic streets, Majidon rice bowls, and skiing at Yuzawa Kogen. Plan your Snow Country adventure today!
Experience a unique stay in YUKIGUNI with the “Your Kitchen” program, offering cooking experiences at select accommodations. Enjoy creating dishes using local ingredients, like grilled rice balls and smoked trout sandwiches. Combine this with snowshoeing in Bijinbayashi, countryside workshops, and exploring Shiozawa’s rich weaving culture for an unforgettable Snow Country adventure.
Experience the unique Mukonage “Groom-Throwing” Festival at Matsunoyama Onsen, a lively celebration blending tradition and fun. Witness the groom tossed into the snow and enjoy the ancient Suminuri ash-painting ritual, filled with blessings, sake, and community spirit. Stay to explore the renowned medicinal hot springs and charming ryokan.
Discover skiing in YUKIGUNI, the birthplace of Japanese skiing, with its powder snow and slopes for all levels. Beginners can enjoy lessons at Nakazato or Ishiuchi, guided by experienced instructors. With stunning views, off-terrain options, and night skiing, YUKIGUNI combines skiing with cultural experiences like hot springs and local charm.
Explore the unique winter festivals of YUKIGUNI, blending ancient traditions with snowy fun. Highlights include the Mukonage groom-throwing event, snow sculpture displays at Tokamachi Snow Festival, spirited snowball competitions, and cultural marriage celebrations. Don’t miss iconic events like the Echigo Urasa Naked Festival and Tsunan’s sky lantern show for a truly unforgettable experience!
Discover the Tomioka White Museum in Minamiuonuma, dedicated to the works of renowned artist Soichiro Tomioka. Known for his unique “Tomioka White” paint, his stunning landscapes capture the beauty of Snow Country. The museum showcases 40 rotating pieces and offers exhibits like “Boukyo,” featuring breathtaking winter scenery, making it a must-visit cultural destination.
Discover Matsunoyama Onsen, one of Japan’s top medicinal hot springs, nestled in scenic Tokamachi. Relax in therapeutic waters, savor local delicacies like onsen-cooked pork and eggs, and explore charming ryokan and gift shops. Perfect for autumn or winter escapes, this onsen village blends natural beauty, rich culture, and unique local experiences.
Discover the fascinating Jomon culture, Japan’s earliest society, and their stunning Kaengata pottery in YUKIGUNI. Known for its abstract, flame-like designs, Kaengata reflects Jomon’s connection to nature and animistic beliefs. Explore this rich heritage at museums like Najomon in Tsunan, and see its influence on modern artists and contemporary art festivals.
Discover the artistry of Uncho Ishikawa, the “Michelangelo of Japan,” whose intricate wood carvings and paintings adorn temples in Niigata. Visit masterpieces at Saifukuji, Eirinji, and Ryukokuji temples to experience his unique blend of traditional Buddhist art and Japanese mythology. These timeless works offer a rare glimpse into YUKIGUNI’s rich artistic heritage.
Discover the rich tradition of sake in YUKIGUNI, home to renowned breweries like Aoki Shuzo, Tsunan Sake Brewery, and Hakkaisan. With high-quality local rice and pure water, this region produces premium sake. Explore brewery tours, learn about sake pairings, and visit the Ponshukan museum for tastings, gifts, and even a unique sake bath experience.
Discover YUKIGUNI’s hidden onsen, serene hot springs tucked away in nature, offering a unique Japanese bathing experience. From Akayu’s scenic outdoor baths to Kaikake’s year-round luxury and historic Hoshi Onsen, these spots combine tranquility and history. Perfect for travelers seeking relaxation, these hidden gems provide authentic and affordable onsen adventures away from the crowds.
Discover YUKIGUNI’s farm-to-table dining with fresh, seasonal ingredients and sustainable practices. Enjoy traditional Japanese cuisine at Kometaro, creative buffets at Echigo Matsudai Satoyama Shokudo, and comforting home-cooked meals at Irori Jinen. These restaurants embody local culinary traditions, offering a unique experience that supports health, sustainability, and the preservation of regional food culture.
Discover the Naeba Sanroku Geopark, spanning Tsunan and Sakae towns, offering stunning nature, historical sites, and cultural heritage. Explore serene trails, ancient Jomon ruins, the “Tsunan Grand Canyon,” and traditional Akiyama-go villages. With unique onsen, local cuisine, and artisan crafts, this Geopark is perfect for outdoor enthusiasts seeking an authentic YUKIGUNI experience.
Discover the serene Taruda Mountain Park in Tsunan, a licensed forest therapy base offering guided “forest bathing” experiences. Embrace the natural healing benefits of pristine beech forests, aromatic plants, and peaceful trails. With expert guides and a focus on sensory connection, it’s an ideal retreat for restoring physical and mental well-being in YUKIGUNI.
Discover unique accommodations in YUKIGUNI, where traditional ryokan blend with modern comforts. Hatago Isen in Yuzawa offers convenience and private hot springs, perfect for first-timers. Hinanoyado Chitose in Matsunoyama showcases therapeutic seawater onsen and local culture. For luxury, Bettei Senjuan in Minakami features private hot springs, exquisite art, and kaiseki dining in stunning mountain settings.
The Snow Country Tourist Information Center in Echigo-Yuzawa offers personalized travel support for the YUKIGUNI region, covering seven towns. With English-friendly services, it helps visitors plan customized experiences, from lodging and dining to outdoor activities. The knowledgeable staff ensures a seamless journey, highlighting unique local attractions and ensuring a stress-free getaway in Snow Country.
Discover YUKIGUNI’s charm in summer with lush green landscapes and outdoor adventures. Enjoy family-friendly hikes, scenic camping, or luxurious glamping at Daigenta Canyon. Experience local culture with traditional crafts, campfire cooking, and soba-making classes. End your day marveling at firefly displays in serene countryside settings, complemented by local sake and tranquil evenings.
Echigo Jofu, a historic textile from YUKIGUNI, embodies centuries-old craftsmanship and cultural heritage. Entirely handmade through a 50-step process, including the unique snow bleaching technique, it is prized for its crisp texture and elegance. Alongside silk fabrics like Shiozawa Tsumugi and Hon Shiozawa, Echigo Jofu represents Japan’s rich traditional artistry.
At the heart of the diversity of Japanese culture lies, in fact, a single cultural source. This is the topic of the Jomon culture, which after a long time has once again become an enigmatic and fascinating place.
Discover YUKIGUNI, Japan’s hidden gem just 70 minutes from Tokyo. Renowned for heavy snowfall, this region preserves ancient traditions, unique food culture, and Jomon-era wisdom. Explore luxurious onsen ryokans blending heritage and modernity, savor exceptional local cuisine, and connect with a timeless culture that inspires and enriches the soul.
Did you know that only 70 minutes away from Tokyo, you can immerse yourself in a gastronomy that reflects the unique local culture?
Sakura Quality is a certification for accommodations prioritizing safety, security, and integrity, ensuring a comfortable stay for international travelers. The certification evaluates facilities across 9 phases, including over 2,000 criteria such as hygiene, comfort, and cultural authenticity. Certified accommodations include traditional ryokan, modern hotels, and small-scale lodgings, each offering unique hospitality experiences.
A-grade is pronounced “eikyu” in Japanese. This is the same pronunciation as the Japanese word “eternity”. In other words, “A-grade” also means Japanese food culture that should be preserved forever.
Japanese food culture is not just about sushi, kaiseki and ramen. Japan has a diverse range of climates and climates, and a unique food culture to match. Here we introduce you to the unique culinary culture of YUKIGUNI, a country where snowfall is rare in the world.
YUKIGUNI was a natural birthplace for “preserved food”. You’ll find this knowledge everywhere you look in the way of life and culture of YUKIGUNI.
Over 150 years ago in the Edo Period, celebrations in YUKIGUNI featured traditional dishes like mochi, zoni, azuki-gohan, salmon, and pickled mountain plants. Limited transportation led to preservation methods like salting. These dishes and techniques, passed down through generations, remind us to appreciate the resourcefulness and gratitude of our ancestors.
To stroll around to different places to eat is fine, but sometimes it is good to concentrate on the dish that is right in front of you. When you find something delicious where you are, spare a thought for the ingredients involved and the person who grew them. Try to get a feel for the way the terroir and the culture are connected. The story that envelops the food will enrich your journey.
A culture that has lasted for 10,000 years, unparalleled in world history. Living in harmony with nature. Villages arranged in a circle so that they can see each other, which develops the connections of people. Plenty of time because we are buried in snow in winter. Something that has been left behind in modern times is there. Something fundamental. Jomon asks us “What is richness?”
Let’s close our eyes, sharpen our senses, and contemplate the ancient Jomon culture of Japan.
Through the Jomon culture, which lived in harmony with the forest for 10,000 years, you may find hints for thinking about modern society.
If you want to know more about Japanese undiscovered food culture, read the story about the Zenmai (royal fern): the people of YUKIGUNI love wild vegetables, and the royal fern is the most precious and special of them all. This is a story about a little-known Japanese food culture.
Scattered across YUKIGUNI are fabric production areas. These fabrics have, since ancient times, had a deep connection with the climate, nature and the life of the people of YUKIGUNI. We visited local people involved in the production of these fabrics.
What kind of place is “YUKIGUNI (Snow Country)”, a place that was visited, loved and written about by the famous Japanese writers such as Kawabata Yasunari, Dazai Osamu, Sakaguchi Ango and Suzuki Bokushi? Let us take you on a journey in their footsteps.
Many people who come to the YUKIGUNI (snow country) for skiing or snowboarding probably only remember places like the ski resort or the train station. And that’s a real shame!
Gastronomy tourism connects travelers to the heart of local culture through food. Beyond eating, it involves exploring the origins of ingredients, traditions, and regional specialties. From selecting restaurants to discovering local sake and wine, such experiences enrich journeys, offering a deeper understanding of terroir, culinary heritage, and the stories behind flavors.
YUKIGUNI’s heavy snowfall shapes its culture and lifestyle, from seasonal traditions to unique crops and textiles. Rooted in the ancient coexistence with nature seen in Jomon culture, this region offers insights into sustainable living and artistic heritage, exemplified by snow-inspired customs, preserved wild foods, and iconic flame-shaped earthenware.
Winter in YUKIGUNI is marked by numerous unique festivals and events that celebrate tradition, community, and the snow-covered landscape. From the fiery “Hyakuhatto” praying for harvests to the symbolic “Flower Water Celebration” for newlyweds, these gatherings bring warmth and meaning to the long, snowy season, preserving cultural heritage and fostering unity among locals.
Japanese onomatopoeia is deeply tied to YUKIGUNI’s snow-filled life, reflecting the natural environment and cultural heritage. Unique words describe snow-related phenomena like “Yukimakuri” (snow rolls) and “Shinshin” (quiet snow), while ingenious practices like snow preservation for carrots and snow bleaching showcase ancestral wisdom. This vocabulary enriches the experience of living in harmony with snow.
